Our Story

Clothing is never just clothing.

This didn’t begin here. It began in 2020, somewhere further east, in a place that wasn’t ready for it yet.

It didn’t make it past its own beginning. We don’t explain why. Some things end quietly, and that’s the whole story we’re telling about it.

What came back wasn’t a relaunch. It was the same idea, rebuilt somewhere else, closer to what it meant to be the first time.

We kept the name. We kept the fear. Everything else started over.